The Social Self — Summary
Five parts into this series, a correction: decision-making has been treated as something that happens inside individual minds. It does not. The isolated individual who makes autonomous rational choices is a fiction. We are fundamentally social beings whose decisions emerge from relationships.
The dinner you attend while exhausted is not a failure of rational self-interest. It is sophisticated social reasoning operating correctly. The relationship matters more than the preference. This is what friends do. Loyalty, face-saving, reciprocity, conformity, politeness — these are not bugs in human cognition. They are the operating system.
The philosophical tradition understood this before psychology confirmed it. Aristotle: humans are political animals, constituted by relationships. Hegel: the self emerges through recognition by others. Heidegger: we are always already Being-with. What emerges from this is a layered picture of social decision-making. At the surface, you care about others’ wellbeing and factor it into your choices — this AI can model. Deeper, social roles and norms determine behavior independently of individual preference. Deepest, the “we” decides rather than the “I” — Margaret-with-daughter is not Margaret plus context, it is a different decision-making entity.
This creates a genuine problem for AI approximation. Individual preference models will always be incomplete because individuals are always embedded. An AI that treats humans as isolated decision-makers will fail at the most fundamental level of human understanding, not because it lacks processing power, but because it is modeling the wrong unit.
What follows is a design requirement: track not just Margaret’s preferences, but Margaret-with-daughter, Margaret-with-physician, Margaret-alone. The individual is a mode we can enter, not the human baseline.